Resources: Articles and Interviews


Kip Gregory is one of America's leading authorities on systemizing sales and relationship management success using technology you already own.

He has written for or been quoted in dozens of industry magazines and publications including Advisor's Edge, Advisor Today, Broker World, CAmagazine, CMO, Financial Planning, Horsesmouth, Investment Advisor, Investment Executive, Investment News, the Journal of Accountancy, the Journal for Financial Planning, Morningstar Advisor, National Underwriter, On Wall Street, Research, Senior Market Advisor, Ticker, and Wealth Manager, among others.

Over 80 of those articles are listed below including where and when they appeared and a brief description of their content. Click on any link to read that article in its entirety.

To view the PDF versions, you will need the free Adobe Acrobat reader.

Article Bibliography

November 2010

Home Office: Don't Skimp on Technology
Investment Executive
By Fiona Collie

Fiona Collie quotes Kip on what types of technology you need to start a home office.

August 2008

Keeping the Lines Open
Financial Advisor Magazine
By David J. Drucker

David Drucker summarizes the most recent Financial Advisor Symposium, where Kip served as a panelist and discussed both "old school" and "new school" ways of keeping client contact information up to date.

May 2007

Work Less, Make More
• Advisor Today
By Kim Ross

Kim Ross cites Kip in an article about decreasing your workload and increasing your income.

April 2007

The Killer Search Apps
• AdvisorToday.com
By Kip Gregory

These free tools will deliver an immediate pickup in your productivity.


April 2007

5 Questions
• Financial Planning
By Marshall Eckblad

Marshall Eckblad interviews Kip about how advisors can keep track of new ideas they learn at conferences.


February 2007

Merrill Veteran Starts Wealth Boutique
• Fundfire
By Gregory Shulas

Kip comments on the growing trend of advisors leaving larger firms to strike out on their own, and some of what’s motivating it.


January 2007

A Must-Have Tool to Minimize Time Online
• AdvisorToday.com
By Kip Gregory

Google Toolbar's powerful features will put you in control as you search online.


November 2006

Increase Your Selling Time
• AdvisorToday.com
By Kip Gregory

Get your "prospecting research" done for free (or inexpensively), so you can focus on building relationships.


October 2006

Quick Tech Tips to Streamline Your Office
• AdvisorToday.com's Podcast Series
By Kip Gregory

Kip offers easy tips to make technology work for you--not the other way around. Learn how to sync your client database with your cell phone, improve your Google searches and much more!


September 2006

Cut Email Time in Half
• AdvisorToday.com
By Kip Gregory

Take control of your email flow by using "rules" to filter your incoming messages.


July 2006

Face-to-Face?
• Wealth Manager
By Vicky Powers

With the right tools, a phone call can be as effective as being there in person.


June 2006

Zoom, Zoom, Zoom-A-Zoom
• Advisor Today
By Kip Gregory

Now you can network and prospect more effectively with one great tool.


June 2006

Get Close to Your Clients
• Journal of Accountancy
By Michael Hayes

Michael Hayes cites Winning Clients in an article about using CRMs to generate more business and strengthen client relationships.


May 2006

Your Own Information Bazaar
• Advisor Today
By Kip Gregory

Need some (inexpensive) help locating information? The answer may be Google Answers.


April 2006

Call Me
• Wealth Manager
By Kip Gregory

Tech experts speak out on cell phone features.


March 2006

Web Conferencing Made Easy
• Advisor Today
By Kip Gregory

With a plethora of information and options out there, there is no excuse not to check out this tool.


March 2006

ID theft: How Advisors Respond (Sidebar)
• National Underwriter Life & Health
By Linda Koco

Linda Koco cites Kip in a sidebar/call out box that suggests eight ways advisors can add value for clients around the issue of identity theft.


January 2006

Prospecting Online
• The Register
By Kip Gregory

Specific strategies for using professional association and trade group Web sites to gather intelligence on people and markets you’re targeting including prospects, centers of influence, and existing clients.


December 2005

Timely Connections
• Advisor Today
By Kip Gregory

Here is an approach you can use at little or no cost to stay plugged into online sources of news and intelligence related to clients, prospects, centers of influence, friends—whoever is important to you.


December 2005

Researching Your Target Markets Online
• The Register
By Kip Gregory

How you can use a free online database to zero in and learn more about the people you sell to.


November 2005

The Patient Gardener
• Financial Planning
By Marie Swift

Recommends Winning Clients in a Wired World and references a number of sites and strategies described in it and Kip’s Tips newsletter.


August 2005

Online Tools of the Trade
• Investment Executive
By Kip Gregory

These sites can simplify your Internet activities.


August 2005

Close Your Productivity Gap
• The Register
By Kip Gregory

This article walks you step-by-step through how to leverage a tool you already own to save time, make more money, and get better control of your business.


July/August 2005

Making the Web Work for Consultants
• The Monitor
By Kip Gregory

This article shows you how to use Web content to forge stronger relationships with clients, prospects, and centers of influence.


May 2005

Tech Savvy
• Advisor Today
By Maggie Leyes

Review of Winning Clients in a Wired World where Kip's book is one of three you should consider adding to your professional library.


April 2005

The Search is Over
• Advisor Today
By Maggie Leyes

Kip describes how new desktop search tools can free up time and make your life easier.


April 2005

Making It Your Own
• Investment Advisor
By James L. Green

Recommends Kip’s Tips newsletter as a helpful resource to advisors wanting to keep up with technology.


April 2005

Practice management with purpose
• Senior Market Advisor
By Mike Wehling

Kip discusses a range of free resources that can boost office efficiency and cut costs.


March 2005

Personalizing the Web
• On Wall Street
By Kip Gregory

Save your clients time and frustration--and get to know what makes them tick at the same time.


February 8, 2005

Technology-Based Business Strategies
• “Tech Tuesday”
By WAMU 88.5 FM

Tune in online for a full-hour call-in session with Kip, hosted by National Public Radio’s Corey Flintoff. Kip describes his knowledge journal concept... a simple yet powerful system for conquering information overload and responds to listener questions. Find out how to build relationships, instill customer loyalty, and streamline your operations by utilizing the technology you already own.


February 2005

Digital Clippings
• On Wall Street
By Kip Gregory

Finding articles online and saving them in electronic folders can end the battle with your mountain of magazines.


January 2005

Eliminating Hidden Time-Killers
• On Wall Street
By Kip Gregory

Quick and easy steps you can take now to put more time back in your day throughout the year.


December 2004

Being the First to Know
• On Wall Street
By Kip Gregory

New automated Web services can provide advisors a competitive advantage--at very competitive prices.


November 2004

Secrets of Search
• On Wall Street
By Kip Gregory

Harnessing the Web's incredible intelligence-gathering power is easier than you think, if you know how.


October 2004

Money on the Move
• On Wall Street
By Kip Gregory

Here's how to connect with professionals who spend their day working with your potential clients.


September 2004

Asking for Help
• On Wall Street
By Kip Gregory

If you don't know where to turn for help regarding your practice, here are some ideas.


September 2004

Cracking the Technology Code
• CMO Magazine
By Elaine Cummings

Review of Winning Clients in a Wired World by the managing editor of Chief Marketing Officer magazine.


September 2004

Public Relations Primer: What PR Firms Don't Want You to Know
• Morningstar Advisor
By Marie Swift

Suggests Kip’s knowledge journal concept as a smart way to organize a public relations strategy and plan.


August 2004

Curing Technophobia
• On Wall Street
By Kip Gregory

Here's a practical approach to making better use of what's available to you.


July 2004

Getting to Know Your Niche
• On Wall Street
By Kip Gregory

Want to take the pulse of your target market? Tap the Web.


June 2004

Save Yourself Some Time
• On Wall Street
By Kip Gregory

Here are some software shortcuts that will free you for more productive activities.


May 2004

It’s All in the Approach
• Investment Advisor
By James Green

A Q&A with Kip and Winning Clients on why he wrote the book, who it’s written for, and how to take advantage of its content.


May 2004

Rx for Upgrade Headaches
• On Wall Street
By Kip Gregory

Here's how to avoid the frustrations and kinks that accompany new hardware and software purchases.


May 2004

Streamline Your Marketing
• AIG Advisors Sourcebook, 2nd Quarter Issue, 2004
By Kip Gregory

Learn inexpensive ways to connect with an audience when the opportunity arises.


April 1, 2004

Making the Web Work for Brokers
• On Wall Street
By Kip Gregory

Excerpt from Kip’s new book, Winning Clients in a Wired World, details dozens of ways advisors and others can use the Web as a business development tool.


April 2004

Book Shelf
• Financial Planning
By Jennifer A. Liptow

A review of Kip’s new book: Here’s a resource planners can use to make the most of the computer equipment they have and to help them understand what they might (or might not) need as their business grows and changes. It's a step-by-step instructional guide that covers everything from compiling an inventory of current software and hardware to taking advantage of outsourcing and suppliers. Written for financial professionals in all stages of their careers, it offers inexpensive solutions that you can implement right away.


April 2004

Leveling the Field
• Investment Advisor
By James Green

Quotes Kip and mentions the recent publication of his new book, Winning Clients in a Wired World.


April 2004

Put a Client to Work
• On Wall Street
By Kip Gregory

Finding someone a job offers a perfect opportunity to do well by doing good. How ready are you to help?


March 2004

Time to Try InterNetworking
• On Wall Street
By Kip Gregory

A new twist on an old idea may be just the thing to expand your business.


February 2004

Romancing Your Clients
• On Wall Street
By Kip Gregory

Many advisors overlook easy, obvious opportunities to add value to their clients' lives. Here's how to avoid that mistake.


February 2004

Using Technology to Grow Your Business
• Advisor Today (Cover Story)
By Kip Gregory

Easy steps advisors can follow reduce administrivia, find more high-quality prospects and spend more time with clients... using their existing technology and the Internet.


January 2004

Your Best Year Ever?
• On Wall Street
By Kip Gregory

Make 2004 a banner year, regardless of the markets, by implementing a series of processes. Here's how to start.


2003

Top Gun Prospecting for Financial Professionals
By D. Scott Kimball

In this book, author D. Scott Kimball mentions attending one of Kip's seminars and refers to Kip as "the master of using the Internet as a tool in prospecting campaigns and efforts".


December 2003

Tomorrow's Advisor
• cpa2biz
By Richard Koreto

Kip discusses what smaller firms need to do to leverage the technology they own, create efficiencies, and level the playing field with their larger competitors.


December 2003

Stocking Stuffers for the Office
• On Wall Street
By Kip Gregory

Some year-end ideas and tools that will improve the efficiency of your practice.


November 2003

Executing Your Success Plan
• On Wall Street
By Kip Gregory

Mapping out your route to the next level isn't hard with the right tools and know-how.


November 2003

In Cases of Emergency
Are you and your office prepared for the next blackout, hurricane or other disaster?

• On Wall Street
By Allen Plummer

Kip outlines four precautionary steps every advisor should take to protect themselves from a data disaster.


November 2003

Tomorrow's Adviser
Financial planning has seen a decade of tremendous growth and change. What's ahead is likely to look different as well.

• Financial Planning
By Richard Koreto

Kip is quoted discussing the importance of technology in creating systematic improvements in an advisory business.


October 2003

The Do Not Call Opportunity
• On Wall Street
By Kip Gregory

Yes, that's right, opportunity. Here's how to put yourself on the right side of the new rule.


September 2003

Trolling for Big Fish
• On Wall Street
By Kip Gregory

The Net can help you succeed in the high-net-worth market. Here's how.


August 2003

Hang a Help Wanted Sign on the Web
• On Wall Street
By Kip Gregory

Before creating a team, you might need part-time administrative help. Consider going online.


July 2003

Knowledge at Your Fingertips
• On Wall Street
By Kip Gregory

Here's how to put every important bit of information you need right where you want it.


June 2003

Retirement Planning and the Web
• On Wall Street
By Kip Gregory

Leverage the Web to prospect for new business by positioning yourself as a retirement planning expert.


May 2003

21st Century Prospecting
• On Wall Street
By Kip Gregory

Two easy ways to graduate from cold calling.


May 2003

Work Smarter
• AIG Advisors Sourcebook, 2nd Quarter Issue, 2003
By Kip Gregory

Earn more money in less time using technology you already own.


April 2003

Cracking the Web’s Wealth
• On Wall Street
By Kip Gregory

One simple addition can maximize the hours you spend online each week.


March 2003

Preventing Data Disasters
• Advisor Today
By Kip Gregory

Shouldn’t you insure the safety of your client and business data stored on your computer?


January 2003

Stop, Thief
• Investment Advisor
By Cort Smith

Kip offers six suggestions on how advisors can help their clients (and themselves) avoid this growing problem of identity theft.


December 2002

Faster Than Email
• On Wall Street
By Allen Plummer

Instant messaging has become as popular as email, but are firms willing to accept it? Kip is interviewed on the use of Instant Messaging as a client communication mechanism.


December 2002

Getting the News from the ‘Net
• Advisor Today
By Kip Gregory

Quickbrowse can deliver your news to your inbox daily—cutting down on surf time.


November 2002

Use of Planners and Internet Grows, Says CFP Survey
• On Wall Street
By Jerry Minkoff

Kip is quoted discussing the advantages advisors can gain from using the Internet as a tool for gathering business intelligence.


September 2002

Trolling for Big Fish
• Advisor Today
By Kip Gregory

Use the Internet to learn how and what your target audience is thinking about.


August 2002

The Tech World Demystified
• Advisor Today
By Lucretia DiSanto Jones

Kip is interviewed on current trends in the life insurance industry and what advisors can do to ensure that they come out with their heads well above water.


August 2002

With Tech, Training's the Thing
• Financial Planning
By Kip Gregory

Never mind the bells and whistles - product companies should help planners use the technology they have now. An op-ed piece by Kip on what product and service providers in the financial services industry should be doing to help their distribution partners take fuller advantage of technology and resources they already own.


April 2002

Proven Techniques
• Advisor’s Edge
By Sheila Avari

Advisors who have made the conscious decision to mesh technology into their business say they won't go back to their old ways. Kip comments on three benefits advisors gain from integrating technology into their businesses – the information advantage, the relationship advantage, and the systems advantage.


March 2002

Software Essentials
• Advisor Today
By Kip Gregory

Choose your software correctly and avoid costly mistakes and missteps.


February 2002

Buying Power
• Advisor Today
By Kip Gregory

Smart technology purchases start with some simple guidelines.


February 2002

Net Net
• On Wall Street
By Allen Plummer

Kip is quoted discussing strategies for using the Internet to brand yourself and market your expertise.


January 2002

Curing Technophobia
• Advisor Today
By Kip Gregory

A blueprint will help you make effective use of technology.


December 2001

When You Stand Up, Stand Out
• Financial Planning
By Allen Plummer

Kip offers some quick tips on putting life back into your PowerPoint presentations.


September 2001

Killer Presentations - How You Say It
• On Wall Street
By Allen Plummer

Interview with Kip offers a number of simple, straightforward suggestions for making more of PowerPoint, both using features built into the program and by taking advantage of affordable third-party enhancements to the software.


August 2001

Netting the 'Net: Using the Internet Creatively and Efficiently
• Journal of Financial Planning
By Mell McDonnell (Quotes Kip Gregory)

Kip gives some simple and easy technology advice tidbits, pointing out how most people will overlook these simple solutions because they don't have the time or inclination to do so.


August 2001

The Tao Of Software
• Financial Planning
By Richard Koreto

To find harmony between tech-based solutions and your unique practice, you've got to know what you want. Kip talks about using the Web as a contact management and client development tool.


June 7, 2001

Using the Web to Get Closer to Your Clients
[ PDF version ]
• Written for ICIMC by Kip Gregory

This article offers some ideas for using the Web to streamline your business and simultaneously strengthen relationships with your best clients.


April 23, 2001

Include producers in web annuity sales plans, panelists urge
• National Underwriter
By Linda Koco (Quotes Kip Gregory)

Kip provides a few inexpensive or free quick stops online for insurers and agents to include in their arsenal of marketing tools and information.


April 6, 2001

Tech Tips 2: How Technology Can Make Your Life Easier
• Morningstar Advisor (free registration and log-in required)
By Joel Bruckenstein (Quotes Kip Gregory)

This article discusses how to gain control of your in-box, receive faxes on the road, and generally simplify your life.


March 23, 2001

Kip's Technology Tips
• Morningstar Advisor (free registration and log-in required)
By Joel Bruckenstein (Features Kip Gregory)

Kip Gregory identifies some Web productivity tools to add your office to save a few minutes each day in the fastest, least-expensive way.


February 16, 2001

Thwarting the Threats
• Morningstar Advisor (free registration and log-in required)
By Mimi Lord (Quotes Kip Gregory)

The NAPFA conference offers advice to and from independent advisors on how to prosper in the increasingly competitive environment.


February 2001

The Cheapest Way to Establish a Brand Identity Is a Website
• Ticker
By Ed McCarthy (Quotes from Kip Gregory)

Learn how a website can not only create brand identity and draw in prospects, but also provide value-added services to your clients.


May 7, 2000

A revolution still looking to click with advisers
• Investment News
By Brooke Southall (Quotes from Kip Gregory)

This article discusses the difficulties the financial service industry is having with taking advantage of the Internet boom and why investment advisors should not run away from it.


July 1, 2000

The Next Level - Techno ToolBox
• Financial Planning Magazine
By John J. Bowen Jr. (Featuring Kip Gregory)

Discover what you don't know about technology and help yourself propel your practice with John Bowen and Kip Gregory.


May 5, 2000

A Dragnet for The Net
• Financial Planning Interactive
By Eric Rasmussen (Featuring Kip Gregory)

Kip Gregory discusses the right ways and the wrong ways to market your firm on the Web.


April 1, 2000

Marketing strategies - Embracing the Competition
• Financial Planning Magazine
By Eva Marer (Quotes from Kip Gregory)

Eva Marer uncovers that the Web isn't just a rival, it can be a resource for planners who need help marketing their practices.


Spring 1999

Building a Technology Toolkit
[ PDF version Part 1 | PDF version Part 2 ]
• The NAILBA Magazine
By Kip Gregory

This article is a two-part series adapted by Kip Gregory from his NAILBA XVII workshop presentation delivered called Smart From the Start: Making Technology Work For You.


November 1998

Want to Improve Your Business? Get to Know Your Clients
[ PDF version ]
• Broker World
By Kip Gregory

Kip illustrates how insurance brokers should use technology to tap into the too often forgotten realm of relationship management and provides a game plan for those who are ready to get started.


August 10, 1998

Will Your Practice Retire With You?
[ PDF version ]
• Journal of Financial Planning
By Kip Gregory

Mapping out how to create franchise value for your firm, Kip Gregory shows firms how to avoid death by acquisition, merger or no sale.


July 6, 1998

Want to Improve Your Business? Get to Know Your Clients
[ PDF version ]
• Journal of Financial Planning
By Kip Gregory

Kip shows how insurance brokers can bolster relationship management through the use technology.


June 1, 1998

Brainstorming: What's the Big Idea?
[ PDF version ]
• Journal of Financial Planning
By Kip Gregory

Offering ideas to help you brainstorm more effectively, Kip Gregory maps out a step-by-step process to successfully generate and organize new ideas using both traditional and innovative methods.


May 21, 1998

How to Make the Most of Your Time Online - Part I
[ PDF version ]
• Journal of Financial Planning
By Kip Gregory

The first of a two-part series, this article offers tips on how to spend your time online efficiently.



Interview Transcripts

May 4, 2000

Getting Net Results
• Financial Planning Interactive
Moderator Eric Rasmussen, Guest Speaker Kip Gregory

Kip Gregory answers questions about the importance of having a Web site and what the nature of Web site content should be.


Spring 2000

Leveraging Technology to Grow Your Business
• Practice on Your Practice
Host Ed Morrow, Guest Speaker Kip Gregory

Ed Morrow and Kip discuss some of the issues advisors have with technology and identify solutions to help increase an advisor's client base and profitability. To hear the audio version, you will need the free RealPlayer Basic.